Long-Lasting Volume Shampoo - Be Fine with Being Fine
Breathes Life into Fine Hair: Our color-safe shampoo revitalizes limp, fine hair, providing it with the lift it needs.
Enhances Volume and Bounce: Cleanse and volumize your strands, giving you the full, bouncy look you desire.
Essential Nutrients for Stronger Hair: Biotin, hydrolyzed keratin, and chia seed oil deliver vital nutrients to strengthen hair, reduce frizz, and tame flyaways.
Turn Your Hair Volume Up with OUAI
Fuller, Voluminous Look: Achieve a thicker, more voluminous appearance with our thickening shampoo.
Weightless Body: Experience lightweight, long-lasting body that keeps your hair looking great all day.
Reduces Frizz and Flyaways: Say goodbye to unruly, frizzy hair with the help of our nourishing formula.
OUAI - About Being Better IRL
Honest Conversations: Embrace your imperfections and have open, honest discussions within our community.
Let Go of Unrealistic Expectations: Focus on realistic goals and celebrate your unique beauty.
Effortless Routine, Luxurious Results
Sulfate-Free: Our carefully crafted, sulfate-free shampoo nourishes your hair without stripping it of natural oils.
Cuts Styling Time: Simplify your hair care routine with products that provide both quality and convenience.
Affordable Luxury: Enjoy luxurious hair products at an affordable price point, perfect for everyday use.
Live Life Your OUAI
User-Friendly: No need for a glam squad—our products are easy to use and effective.
Moisturizing Formula: Lather a quarter-sized amount and work into the hair near the scalp for best results.
Follow-Up with Conditioner: Enhance your hair's health by using our Fine Hair Conditioner after shampooing.