Amika Velveteen Dream Smoothing Conditioner

We are a collective of creatives, hairstylists, chemists, and product enthusiasts who enjoy bending the rules. Before it was a trend, we were kind and clean - every bottle is filled with super stuff. We hunted down one of the most potent natural ingredients, sea buckthorn, which is considered a "superfruit." This unique plant source is one of the few that contains the fatty-acid omega 7, typically found in fish oil, making it the ultimate holy grail ingredient for healthy hair and scalp.

Established as a brand that cares about the environment and the wellbeing of its customers, we strive to create high-performance haircare products using natural, sustainable, and ethically-sourced ingredients. Our formulas are free from harsh chemicals, parabens, sulfates, and other potentially harmful additives, ensuring a gentle, yet effective, experience for your tresses.

At the heart of our brand is a deep appreciation for the transformative power of nature. We believe that by harnessing the incredible properties of botanicals, we can deliver outstanding results without compromising the health of your hair or the planet. Our research and development team works tirelessly to identify the most beneficial natural extracts, oils, and antioxidants, carefully blending them to create products that truly nourish and revitalize your locks.

From the very beginning, we've been committed to making a positive impact. This philosophy is reflected in our sustainable packaging, our ethical sourcing practices, and our support for local communities. We're not just a haircare brand – we're a movement dedicated to empowering individuals to embrace their natural beauty while treading lightly on the Earth.

As a brand, we're constantly evolving and innovating, driven by our passion for creating products that make a difference. We're not afraid to challenge the status quo and push the boundaries of what's possible in the world of haircare. Our mission is to inspire and empower you to love your hair, nurture your scalp, and feel confident in your own skin.

Join us on this journey as we redefine the way you think about haircare. Discover the transformative power of nature and experience the difference that mindful, high-quality products can make in your life. Together, let's create a future where healthy, vibrant hair is the norm, not the exception.

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